Client: Lesmor Creative
Location: Beijing, China
Brand: EP | YAYING
Title: EP | YAYING 2019SS Fashion Show
On November 2, 2018, the Nautilus, designed by Scale was presented by POE at 798 Art District, a contemporary Chinese art district located in former military building during the 2018 China International Fashion Week.
The LED light structure was showed during the EP/YAYING Fashion Show and as the closing show of the Fashion Week. The Nautilus created a unique immersive experience and pushed the fashion show to the climax.
Apart from the installation, SCALE also created the visuals, and the music for the EP/YAYING Fashion Show combined with the brand culture, and brought to the audience a full audio-visual interactive experience full of excitement and beauty.