Artist: Scale

Client: Lesmor Creative

Years: 2018

Location: Beijing, China

Brand: EP | YAYING

Title: EP | YAYING 2019SS Fashion Show

Project Introduction:

On November 2, 2018, the Nautilus, designed by Scale was presented by POE at 798 Art District, a contemporary Chinese art district located in former military building during the 2018 China International Fashion Week. 


The LED light structure was showed during the EP/YAYING Fashion Show and as the closing show of the Fashion Week. The Nautilus created a unique immersive experience and pushed the fashion show to the climax.


Apart from the installation, SCALE also created the visuals, and the music for the EP/YAYING Fashion Show combined with the brand culture, and brought to the audience a full audio-visual interactive experience full of excitement and beauty.


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